Thursday, 21 February 2019

Tips and Tricks to Double Your Social Media Following



Nowadays Facebook, Instagram, LinkedIn, Twitter is some of the most trending platforms on the web. In fact, only Facebook carries2.5 billion monthly active users and Instagram carries 1billon monthly active users. We have lots of active followers and customers for your business and boost sales. But you didn't reach them if you don't know the tips and tricks to promote your business on social media Platform.
Many enterprises and company are publishing Killer content to increase sales and boost social media following. If you are really serious about content then you also serious about diverting traffic from the social media platform and double your social media following with social media marketing.

One of the best ways to divert traffic to your website is to share your content on social media more than once in a day. let's take an example, after posting a blog post, we definitely post, share and promote the blog post on social media platforms and double your social media following. After sharing we get certain no. of clicks from each platform.

Nowadays, Most of the company and marketer know the importance of the followers and doing several things to earn more social media followers. Usually, just for chasing the numbers of followers some marketer uses cheap third-party methods such as like-for-like, Fiverr gigs methods to get more followers, but it leads to decrease quality and weaker social media presence. Because of these followers will harm your social media platform at a certain point of time
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But when you choose the right methods to encourage then there are several advantages that come with more and more followers. Most of the people having the misunderstanding that all the followers are equal and whomsoever new one will get into the list may also be the same. This is usually not the truth, the truth is that the follower who engaged with your brand or business is more valuable than normal followers.

Now the biggest question, How to double your social media following, don't worry. Here you this page you get the Top Tips and trick that help you to double your social media following without ever sacrificing the quality of your followers/audience. Have a look and we are 100% sure that you were able to increase your social media following.

Now, let’s dive in!

1 1.    Create High-quality and Unique Content


“Create Content People Actually Want to See”

In order to enhance the social media following, it is important that you are usually able to engage more and more people on your brand page. For this, it's important that shared high-quality content for the audience in a consistent manner. Try out to put the content which usually attractive and unique. It should also be shareable content.
Try in order to attach to the feelings of the audience because that can actually be a good start. Making use of content like this can actually be associated with the audience a lot more engaged along with your brand plus they will also like to talk about this with their particular friends and relatives, eventually increasing your followers. You will get differentiated through a bulk of crowded interpersonal media markets.

Tips and tricks you should follow before creating your social media profile.

·        An easy to remember the username
·        A recognizable brand logo
·        Keyword-rich descriptions with icons(that still sound natural)
·        A trackable backlink to your website

2. Get more engaged in the current post and discussions

There are several discussing going on at all factors of your time on almost just about all the social media platforms. Most of the people are directly linked to your niche. So you need to acquire those discussions with the help of some social media software.  You can also utilize some special features that are offered by the social media platforms or by following your niche related key brand. There are thousands of threads that arrive up with multiple individuals who will be involved in the discussion associated with some central concept or the question. You need to develop your own thoughts related to the subject matter and try completing it with complete dedication. This will display up to your leadership qualities.

3. Consistently try to reach new people in your target audience.


Try reaching out in order to new people that have still not followed your brand name but are engaged in specific conversations of the brand name. For this, you can use a personal brand as one of the particular extensions of the business brands. This way your own approach will look a lot more reliable and friendly thus, engaging a good section associated with the audience. In this way, you can increase the following in a genuine way.

•    Which social media platform you’re active on
•    Your posting Timing/ routine
•    The type of blog/ article you publish
•    Your brand’s voice
•    The Bio or information in your information

Have a look at research data, best times you should follow for posting:

Facebook – (Monday to Fridays) between 1 pm and 3 pm
Twitter– (Monday to Fridays) between 12 pm and 6 pm
LinkedIn–(Monday to Fridays) between 5pm and 6pm
Instagram – (Monday to Fridays) between 1 pm and 3 pm

4. Try working along with other influencers


Influencers play a vital role to improve the social media following. There are several social media users who already have higher highly influencing. These people are extremely strong and effective connections on social media platforms. They have hugenumber of followers and who provides an enormous reputation as properly. Try dealing with them in whatever way you may. You can go for articles collaboration or possibly some mutual exchange of conversation plus also by some event meet up. If you are being associated with such influencers, you will be able in order to earn better followers on your social media platforms. Try connecting with because many influencers as possible and you will see the drastic increase in the volume of social media followers for your brand. But make sure these relationships go on regarding a longer time period so as to maintain your quality forever.

5. Create sure of rewarding your own followers

Most of the particular marketers will never focus on rewarding their followers. Don’t miss this since people like people who regard them. Try rewarding your own followers in whatever method you can. You will have got many options for performing it. Try responding to just about all the comments that you get on your brand within the social media profile. You can also attract some gifts for them.

You have to make the fans feel more appreciated; this particular way they will not just be with you but will engage more individuals to your brand plus thus will have the big contribution towards a good increase in the social media marketing following.
Build Relationships, Not only Followers

•    Always @mention that person in your own social media marketing posts.
•    Always answer the people questions
•    Always respond to that individual, when they will share or @mentioned your own post.
•    Build a powerful relationship by reply with an opinion to start a discussion, don’t just like the particular people post.


Friday, 7 December 2018

Top 10 Steps to Improve Ecommerce Product Page for SEO


If you want to boost your ecommerce website traffic and sales, then have a look no further than SEO (Search Engine Optimization).
While SEO is usually a better way to increase your website traffic, it’s also the best way for e-commerce website as well.
The better your rankings are on Google and other search engines, the more you will sell.
You also need to encourage more customers on your product page and increase sale. Below these are several steps that you should follow to double your ecommerce website traffic and sales. In these steps, I will tell you the accurate strategies that I recommend for selling more and more on your ecommerce site with SEO (search engine optimization).
In order to make more sales with the ecommerce website, your product page is fully seo friendly and fully optimized. If the buyer searches products online, then only your store page will appear on the top of the search result. This thing only happens when your site is fully optimized by SEO. If you don't miss your valuable customer/ Buyer then it's compulsory that all the product page of your website is SEO friendly and it is fully SEO optimized.
"Higher Ranking on the Google or other search engines will automatically boost the sale."

Top 10 Step by Step Guide to Optimize Your E-Commerce Product Pages for SEO

Do you really want to know, how to rank your e-commerce site on the top within a month? Read this full blog step-by-step and I am 100% sure, that your ecommerce website is on the top of search engine.

Here on this page, you get the 10 steps that will help you to optimize your ecommerce website product pages for SEO. Some of the SEO advance on-page techniques and off-page techniques that help you can Improve E-Commerce Product Pages for SEO. These guidelines will be updated on the daily basis, let’s have a look at these guidelines.
Let’s jump in!

1) Keyword Research: Try to understand the best product keywords
Before you try to start any of the optimizations for SEO, it is important that you are able to identify the words that buyers use to search for a product from your store. Therefore, you don’t even think to skip this step, It's a very important factor, that's keyword research. With proper keyword research techniques, you will be able to identify the customer useful keywords that enable higher impression and traffic on your product page.
Now your main aim is to understand what the best and appropriate keywords and phrases which relevant to your product and the product page. You can take into account the following factors: search volume, competition, and relevance.

How to Find Keywords for Ecommerce Product and Product Pages

There are a few keyword research tools and platform that you can take, and tools often serve as the most effective and appropriate options.
There are several tools for keyword research available in the market; out of which some are free and other are the paid.
Are you ready to take advantage of these free and best keyword research tools to gain higher influence on search engines? Have a look at once on the top 8 free keyword research tools.

Keyword Finder Tools

1)     Google AdWords: Keyword Planner
2)     Keyword Tool Dominator
3)     AdWord & SEO Keyword Permutation Generator
4)     Ubersuggest
5)     Google Correlate
6)     Wordtracker Scout
7)     SEO Chat Suggestion Keyword Finder
8)     WordStream Free Keyword Tool

One of the free tools which are very effective as well is the Ubersuggest. It is a free SEO (search engine optimization) and PPC (PayPerClick) optimization and keyword suggestion tool that can assist you much better than other tools without any login or transaction.

Always try to introduce the long tail keywords or the best related or suggested keywords in the products description. There are several more SEO tips that you must follow.

         The Meta Title will be fully optimized.

         For more clarity, the headers must be properly descriptive

         Always optimized the image alt attributes.

         In order to create better internal linking construction, try linking to inner pages

         your product page is fully optimized with the rich cards and Google snippets

         Try not to copy the whole product description from any other sites.

Within the search results, try integrating availability, price and the reviews of the product. You will get a good edge over your opponents after doing this.

2. Use relevant product names

The name of the products can directly have an impact on the search engine rankings. The keywords that you determined must be used in the Title tag and the description of the pages. Make sure that the product name is a point to point including the description which might be searched by the customers. The simplest way to do this is by searching the product on Google and you will get to the name of the products from nearly all of the available web pages.

3. Use the rich quality description to include value to the product


Write at least 1000 Word Description on your product page. Your website description tag helps to maximize your page CTR. Descriptions of the product help in SEO but it is merely when these descriptions are having some value added to them. Add only points which you think the customer would like to read in a product.

Nowadays Longer Content pages must tend to rank top in the Google search engines.
Some of the relevant keywords whether it’s a short tail or long tail keywords that must be added in the product description page to optimize your ecommerce product pages for SEO are as follows:

         Key features

Always add the major specifications and features relevant to the product and exactly what are the value offerings of the product to the buyers.

         Keywords

Try adding the prospective keywords in the description as often as you can. Try introducing the model number, brands, various variations to your keyword and synonyms in the description.

         Be brief and specific

Try making the explanation more specific although not too lengthy. Be up to the point and try adding bullets and lists. This makes the content more legible.

4. Page Meta title can increase the ranking


More attractive and good is the page title, more will it have a positive effect on the rating of the page. Together with ranking, it also boosts up the click rates. Be sure that the title of your page is unique and has the keyword included in it. The primary keyword should be located at the beginning of the title and try not to repeat the keyword. For maximizing the effect, you can include up to the name of the brand.

5. The Meta description is important


Adding keywords to the Meta description will never affect the position of the page but yes, it is always a good and a preferable choice. You can get more clicks because of it. Inserting keywords in the Meta explanation and adding numbers and bullets can improve the click-through rates. Add in brief about what you will find on the key page.

Keep an eye on the point that the description should not be very lengthy and it must be fully unique. The selling points of your product must be added to the Meta description. Try putting points like price, features, brands, and availability of the product in Meta explanation.

6. Product URLs must be keyword friendly


Keyword friendly URLs have an impact on the search engine ranking. In search results, these URLs should directly appear below the title. They will be short and have keywords and always in lower case.

For example:

https://xyx.com/category/subcategory/productname.html

However, that doesn’t mean you want your URLs to reach the 50+ characters limits of the URL Structure. If the URL exceeds the limit, so Google will be confused and dilute the impression of the keywords in your URL.

7. Heading and subheadings should be relevant

The content should have a proper heading plus the subheadings so that it becomes more readable as well as the buyer can quickly discover what they are looking for. In order to enhance the SEO, incorporate relevant conditions and the keywords in the headings. Headings should be short and simple.

8. Add product Reviews and Ratings


A product review and rating section must be added to your own site to Optimize E-Commerce Product Pages for SEO (Search engine Optimization). If not all the particular reviews are 5 stars rated, it is not an issue. The variance in the feedback provides the assurance to the particular customers that the testimonials are legitimate. Get the particular reviews of the customers by connecting them through emails.

9. Use images and videos

To supply a compliment to your own description, use high-quality pictures and how to use videos in your product pages. The sales plus traffic get boost up with this. The item photographs should be associated with high resolution.

10. Decrease the page load period


The e-commerce conversions reduce with all the slow loading item pages. Also, it provides a bad impact on the particular keyword ranking from the page. The page should be packed within 3 seconds associated with time. You can make use of various performances monitoring equipment to identify your product page load time.


They are some simple yet extremely important steps you need to follow with the ecommerce website development company in order to Improve E-Commerce Product Pages.

Tuesday, 28 August 2018

Top 5 most used PHP framework in 2023


For any kind of web application development or even for designing a website, PHP is a technology that is widely used now-a-days. It is deemed to be the most famous and common used server-side programming language. This is an open up source scripting language plus has been a secure and stable technology through the long back.



Initially, the particular PHP developers started forming some custom codes to achieve each and every task via PHP but with time they sensed that writing codes for every functionally are a tiresome task making the language less usable. Therefore, they come with an efficient methodology that is associated with certain frameworks.

Introduction of PHP frameworks

In the PHP framework, various reusable codes are combined together for creating a web application, web design and website development. These websites and software may be of many sizes plus complexity depending on the particular requirement.

These frameworks provide a standard way for the development of web-based application and software. The development becomes much faster because the code will be reusability and not to be written again and again where it's required. Therefore, the developers can use these frameworks.

Features of the PHP frameworks

Following are some associated with the reasons why nearly all of the web development business still prefers using the particular active PHP frameworks:

Code Reusability: The web growth gets speed up as a consequence of the code reusability.
Higher Security: These frameworks offer high security for the website or even for the application.

         Along with the use of frameworks, developers can implement the concept of OOPs in their development process.

         Scalable: The web applications that are depending on frameworks are extremely scalable.
         It follows the Model View Controller (MVC) logic which is recommended for the web development as the logic is usually totally segregated from the particular presentation.
These are a few of the important fundamental of PHP framework that makes them so popular in order to be used.

Top 5 most used PHP framework For Development

Regarding the development of web apps, there are Top 5 PHP frameworks in 2023 available in the online market. Let’s have a look at the best Framework which is really common that are shown below.

1.     Laravel PHP Framework



Laravel is one of the most used open source PHP framework that is used nowadays. It had been introduced and developed in 2011 by Taylor Otwell. This framework is extremely preferred in the market and nearly 60%-80% of the PHP developer is using Laravel. The reason behind this is the WVC structures utilized by Laravel and highly secured. The WVC architecture followed by Laravel has a huge package room combined with the feature of line management.

Advantages of using Laravel Framework

  1. Building Authentication and Authorization Systems.
  2. Integration with Mail Services.
  3. It provides a clean, simple API over the popular SwiftMailer libraries.
  4. Fixing the Most Common Vulnerabilities.
  5. Automatically Configuration Error and Exception Handling.
  6. Automation of Testing Work.
There are several new features which may have been recently added to the particular Laravel framework. Several features are shown below:

•    Laravel horizon

It comes along with a dashboard which has been designed elegantly and has a suitable configuration based on the particular code which suits the particular Redis queues.

•    Laravel Sunset

With this feature, the particular browser automation along with the screening API becomes very easy in order to use and expressive. Numerous developers prefer this.

•    Laravel Echo

Laravel echo has got the feature of event transmitting. Without any complexities, the particular WebSockets may be used in the application by making use of Laravel replicate.
Laravel framework has the particular capability to make the design and development basic and elegant enough with regard for both beginners and expert developers. Large groups, as well as the individual developers, can simply make use of Laravel.

2.     Symfony




Symphony is a specific selection when the development is for a large-scale company. The particular ecosystem of this framework is huge enough with a major library of the particular codebase and recyclable pieces together with a community associated with active developers. The job of reusable parts is to complete the item creation and configuration, templating, routing, authentication and several more other things.

3.     CodeIgniter



This being a lightweight framework that is employed whenever you need to offer installations that are hassle-free and less of the configuration settings needed. CodeIgniter has the particular capacity to work upon all sorts of dedicated plus shared hosting platforms in a hassle-free manner.
It is not really completely following the MVC architecture and hence designers get some mobility while operating with CodeIgniter PHP framework. Make use of a controller is should but yes, using model and view is really a total choice of the creator. The error handling is very easy with this construction, in fact, it is highly secure since well.

4.     CakePHP



CakePHP is another widely used construction of 2018. This is highly secured, reliable and incredibly quick. From a decade, this framework exists in the particular market and it is very well-known among the PHP developers. It comes with many special features like Cross-site request forgery protection, avoidance from SQL injection plus prevention from cross-site scripting etc.
With CakePHP, scaffolding is very simple and hence the web development company can create its own prototypes easily. No complicated YAML files are needed for the configuration. Everything that is required for the development of an application is supplied in the framework such as the access to the data source, validation, translations and the particular authentication.

5.     Yii 2




Yii is 1 of the very older active PHP frameworks 2023. Lately, it has created a brand new version named as Yii 2. This framework is usually purely object-oriented. Functions on lazy loading techniques which usually make the framework function faster than other frameworks.
The big and substantial web application development company may preferably go for the consumption of Yii 2 framework. The particular major reason is the fact that this particular framework may easily get integrated with features like Jquery and AJAX. There is one more feature called Gii which has the ability to generate code.
These are the top 5 advanced best PHP frameworks in 2023 that will are widely-used widely all over the world. It totally is determined by the advantages of the website which framework for use.



                       (2)  https://en.wikipedia.org/wiki/Yii