Thursday, 26 October 2017

Great Secrets Of Successful Viral Video Marketing

A viral video becomes extremely popular through Internet sharing, typically through social media channels, video sharing websites, and email. Additionally, they have characteristics of being relevant, compelling and of course timely, yet the videos still don’t go viral sometimes when we apply these rules. There is no secret formula to making a video viral, but there are some great ways you can market your video to provide it what it needs to go viral.
In this post, I am going to explain some ways to make your video go viral. But, before that going to tell you some special things about viral video marketing. It Keeps working for you, 24/7, High Share Factor, Worldwide reach and Totally mobile.
Make It Unique
You want to blow the minds of people with fun and things they have never heard of before and inspire your viewers with something real. Be creative, because most of the best-liked videos on youtube are new in some way. When you upload your YouTube video, don’t give them generic titles, but give them great and catchy titles that will catch your viewers’ attention.
Make it Shareable
Keep in mind that including sharing links in your videos isn’t enough, but you have to make people want to share it. Funny videos, reach the broadest audience. For example: “Gangnam Style” had no commercial purpose, but still had billions of viewers. Apart from this, shareable content is the measurable like the old-fashioned word of mouth, comments, social media thumbs up and shares, blog mentions can all be tracked. Boldly share your content with pop stars and social influencers because it’s free to try and you’re well on your way to viral if they click share. There are 3 core principles to creating that emotional connection that leads to sharing- 1 ) Don't waste our time, 2) Be true and 3 ) Be unforgettable.
Provide Viewers Something To Search
Ensure that your company has a YouTube channel, so irrespective of what videos you post, people go right on back to your YouTube Channel and sooner or later the homepage or sales page of your product and service. Whenever you put together any type of marketing campaign, you must be thinking about keywords and powerful headlines, which is surely the case with trying to create a viral video. Make your title catchy and concise. Videos are ranked highly by search engines and Google owns YouTube, so make sure your front load those keywords that make your SEO shine and provide value. Also, ensure your video’s headline is attention-getting and grabbing, making people just die to click.
Provide Viewers Something To Do
It’s very vital you push them to move. Also, conclude your video with some type of call to action. Invite viewers to sign up for your product and service, make a purchase, redirect to your webpage and share it on social media sites or with their friends. You need to plan your viral video marketing really well. Not all videos happen to get viral automatically. A strong base of social follows is the key reason behind most of the marketing video that goes viral.

Tuesday, 10 October 2017

10 SEO Prediction For 2018

We have already entered the final quarter of 2017 and it will be an ideal opportunity to begin setting up our digital strategies for 2018. Businesses will be looking at their promoting and marketing endeavors over the previous year and making plans for 2018. Besides, it is extremely vital to take a look at the Search Engine Optimization (SEO) developments we have witnessed in 2016 and 2017 so we know where to head for the upcoming year. You must explore the top SEO Prediction for 2018 before you go off making plans to increase or scale back on your digital marketing efforts.
1. Accelerated Mobile Pages (AMP)
AMP, a project from Google and Twitter designed to make fast mobile pages, is the open source initiative that enables publishers to develop mobile-optimized content. Most of the features of a desktop site become useless when it is opened in a mobile. So, providing an SEO boost to AMP content will become very significant for the publishers, because a slow-loading site affects Search engine results page (SERP) rankings severely. While a fast-loading site enjoys better visibility and reduces your bounce rate.
2. Voice Search Will Take Over 
It’s getting louder and louder. Voice search is a quicker, hands-free option where you use regular spoken English to pose a question. According to a study conducted by Northstar Research, “55% of teenagers and 41% of adults are already using voice search daily”, and the figures are set to rise in the future. Besides, technological improvements and upgrades have cut down the discourse acknowledgment word blunder the speech recognition word error rate from 20% to 8%, which has provided voice search more credibility. Also, short tail keywords will give way to the long tail, conversational keywords as voice searches will in more and more use natural phrases common in day to day conversation.
3. In-Depth Content
The time has almost gone when posting a 300 or 350 words content and have it pull weight in a Search engine results page. These longer the post, for example, 700 or 1000 words or even more, the more likely it is to rank on the search engine result page. Longer articles are being shared on social sites more and more and engaging readers for repeat visits, and at last being viewed as more competitive to Google, Yahoo, and other search engines. Today, more and more companies and or organization are moving to toward long-form content as word counts carrying more weight, particularly in long form.
4. Local SEO
This has always been vital, but for 2018 it will be more important than ever. Local search has very clear synergy with voice search and mobile search. The recent pigeon update (from Google (Launched on July 24, 2014, for U.S) has more than presented their commitment to this aspect. And, the best way to optimize for this trend is to ensure your Google Map information is current, create listings on local directories as well as review sites with consistent NAP (Name, Address, Phone Number) information, and write content optimized for local keywords. Google now scrapes data from mobile applications and displays that information in search.
5. Schema Structured Data
Do you know why some of the websites get thumbnails, stars, and prices under their search listing? No, don't worry we will tell you. It is because of structured data. Structured data can be added directly to your web page’s HTML markup, and help search engines generate rich snippets, which are then shown in search results. It is just a technique of tagging the data in your web pages with schema markup in order that search engines like Google, Yahoo, Bing, etc., can better understand them.
6. Artificial Intelligence In SEO
Artificial intelligence (AI) can be classified into 3-Categories: 1) Artificial Narrow Intelligence (ANI) which refers to a solitary thing, 2) Artificial General Intelligence (AGI) where the AI can do everything like a human and 3) Artificial Super Intelligence (ASI) where the performance of the AI is beyond a single human’s capabilities. Search engines can understand additional search queries prone to happen after initial search better and give best results for search queries based on user engagement metrics instead of whether complete page optimization is finished with off-page and on-page tactics.
7. Visual Content Preference
Today, Visual Content is one of the most powerful communication mediums available to brands. Human brains process visuals more efficiently and proficiently than text alone, which makes visual content more engaging, absorbing and effective. These days, a large number of people are not reading content on the web but focusing on videos, pictures, and films. That is why it is so vital for you to provide your audience with such content, which will awaken their interest instantly.
8. App Marketing & Indexing
As a marketer, mobile is an extremely powerful place for you to connect with your audience and apps are now a vital part of our daily micro-moments, with people spending an average of 30 hours every month with them. Apps not only help us to reach and engage users anywhere but they also provide useful insight into user behavior and other data that you can use to create more relevant and valuable experiences for your target audience. Do you know 2015 witnessed a huge increase in app launches and the average time in the app too leaped by 11 to 12%, suggesting a lengthy and frequent interaction of people with apps? And, the trend is set to continue into this year and the upcoming year 2018.
9. User Experience
Slower-loading web pages are related to higher bounce rates, and up to 45% of visitors are likely to abandon a site if it loads longer than5 seconds. But, Accelerated Mobile Pages pages can solve the speed problem, thanks to the "lighter" HTML and CSS they use. Also, AMP content is cached in the cloud as well as delivered from the Google-hosted cached version rather than from your server, AMP pages load 30 times faster.
10. Mobile Penalty
Do you know Google is trying to put mobile users first? Yes, it is. Google makes an announcement that you should use responsive web design (RWD). Most websites using responsive design deal with slow load times, which have negative SEO consequences, meaning your SEO ranking is negatively impacted. There is a site speed penalty for mobile, so it seems like Google wants us to have a responsive website that loads fast. You may see a drop in your rankings if your site is misconfigured for mobile users. Now that you have read it all SEO prediction for 2018, do you agree? What’s your opinion on these predictions

Monday, 9 October 2017

Why You Should Use Laravel PHP Framework

According to Google Trends, Laravel is the best-used framework. It is free, open source framework and has taken the web-world by storm. Laravel has been considered to be the best PHP framework and will allow you to build large and complex web applications. For this, you just need a text editor and PHP installation to get started. Laravel speeds up the development process, and gives very secure authentication tools, and lets dynamic use all around. It is not like those eCommerce or CMS frameworks, which will satisfy your specific needs. But, Laravel is an all-rounder. With the help of this framework, you can code, you can build perfectly working eCommerce or CMS Web application.

Security: It provides you a few but essential things which make your application secure. For example- ORM uses PDO and this prevents SQL injections. Laravel uses the salted hashed password that means it never saves the password in plain text in the database. For creating an encrypted password, it uses the script hashing algorithm.

Modular: The framework of laravel is designed on 20+ distinctive Object Oriented libraries, which are not present in any other PHP framework like CodeIgniter, CakePHP, Symfony, Zend Framework 2 and Phalcon. This allows you and developers to create responsive, useful and modular web apps.

Unit-Testing: Another reason why Laravel is extremely famous among designers and programmers. We know testing is a crucial thing for any application ahead, it's available for end users. It provides facilities for Unit Testing and ensures that the new updates done by designers do not break anything in the application during the different tests.

Built-In Tools: This amazing PHP framework comes with plenty of built-in resources that are not available on other popular PHP frameworks. Some of these resources include routing, verification, caching and so on.

Supports MVC Architecture: Keep in mind that transparency between business logic and presentation in development is vital. Laravel is based on MVC (model-view-controller) Architecture and has lots of built-in-functions, MVC boosts performance and gives better documentation. This architecture helps in improving performance, the better documentation, and has many built-in functions.

To conclude, we can only say that Laravel is the best framework in the industry. It offers several benefits in the fast and easy development of web app and designs. This framework is really effective and promising and has created a large number of opportunities. When hiring a Laravel Development Company, must look at the past work of the company and check out the feedback of clients as well.

SAM Web Studio is a reputed Laravel Development company in India. You should contact us to get affordable website designing solutions.Call Us: 09968353570

Wednesday, 4 October 2017

A Custom Software Can Make Your Business Grow

A custom software or application program or tailor made software is created generally to meet the needs of the client. For example- custom software programs can help you to make your business run smoothly and take out any constraints which you may experience because of inexperienced application. On the other hand, a ready-made software (An off the shelf software) might not be able to supply all the attributes you need for a smooth functioning of your business. This is the prime reason that custom applications lower all mistakes/errors, as well as are very helpful for effective functioning.
So, if you are considering about to make use of a tailored software, then custom software development is very much in demand. There are many benefits of it. For example- A tailored software is simple to use and you can easily handle it and apply improvements according to your business needs. Therefore, you can also adjust the custom software as your requirements differ. Tailored software development increases the output of your company and lessens the expenses. Using a bespoke software will surely help you eliminate common problems so you do not require any help.
Benefits of A Custom Software or App
You Get Software According To Your Business Needs
When you buy a ready-made software available in the market or online, then you can never be too sure regarding how beneficial its features will be for your business. There is a huge possibility then you can find some features which are unnecessary, and may be you have to pay for expensive licensing. When it comes to bespoke development, you can be sure that you are using something that is made with all the features that you need.
Custom Software Are More Secure
Did you know that custom-made software programs are more secure than ready-made products? When your software is developed for your company, then external hacking threats are decreased. Keep in mind that a big number of hacking activities are targeted at commonly-used software. Because custom once requires much more effort to breach, so they are less attractive for hackers.
Custom Software Can Scale To Your Business
It does not matter what is the size of your business, you can ask your hired development service provider to provide a high-quality software that can address your unique needs. That way, your company can grow without being limited by the product you are utilizing. Your organization can make a software solution that can work together with the software that you are using currently, so you can reduce the time it will take for you and employees to get used to it.
You Are The Owner
When you go for an off the shelf product and the developers go bankrupt or end their maintenance or support for the software, then you need to stop using the software and search for another one. As result, you have to bear with downtime and financial losses. When you hire a custom software development company, then you do not have to worry about that. Only you and the company will have the source code and access to your software. So, you do not have to worry about being hacked.
Many custom software development companies providing progressive and creative custom software and they also cater to the private needs of the customers. These are some of the ways on how a custom software or Mobile application development company can help your business grow and make more profit.
SAM Web Studio is one of the most awarded Mobile App Development company in India across all leading platforms like iOS, Android, Windows and BlackBerry with a strong backend development team. Our Mobile app developers are expert in building innovative mobile apps, providing our clients an enticing user experience!