Top 10 Steps to Improve Ecommerce Product Page for SEO

If you want to boost your ecommerce website traffic and sales, then have a look no further than SEO (Search Engine Optimization).

While SEO is usually a better way to increase your website traffic, it’s also the best way for e-commerce website as well.

The better your rankings are on Google and other search engines, the more you will sell.

You also need to encourage more customers on your product page and increase sale. Below these are several steps that you should follow to double your ecommerce website traffic and sales. In these steps, I will tell you the accurate strategies that I recommend for selling more and more on your ecommerce site with SEO (search engine optimization).

In order to make more sales with the ecommerce website, your product page is fully seo friendly and fully optimized. If the buyer searches products online, then only your store page will appear on the top of the search result. This thing only happens when your site is fully optimized by SEO. If you don't miss your valuable customer/ Buyer then it's compulsory that all the product page of your website is SEO friendly and it is fully SEO optimized.

"Higher Ranking on the Google or other search engines will automatically boost the sale."

Top 10 Step by Step Guide to Optimize Your E-Commerce Product Pages for SEO

Do you really want to know, how to rank your e-commerce site on the top within a month? Read this full blog step-by-step and I am 100% sure, that your ecommerce website is on the top of search engine.

Here on this page, you get the 10 steps that will help you to optimize your ecommerce website product pages for SEO. Some of the SEO advance on-page techniques and off-page techniques that help you can Improve E-Commerce Product Pages for SEO. These guidelines will be updated on the daily basis, let’s have a look at these guidelines.

Let’s jump in!

1) Keyword Research: Try to understand the best product keywords

Before you try to start any of the optimizations for SEO, it is important that you are able to identify the words that buyers use to search for a product from your store. Therefore, you don’t even think to skip this step, It's a very important factor, that's keyword research. With proper keyword research techniques, you will be able to identify the customer useful keywords that enable higher impression and traffic on your product page.

Now your main aim is to understand what the best and appropriate keywords and phrases which relevant to your product and the product page. You can take into account the following factors: search volume, competition, and relevance.

How to Find Keywords for Ecommerce Product and Product Pages

There are a few keyword research tools and platform that you can take, and tools often serve as the most effective and appropriate options.

There are several tools for keyword research available in the market; out of which some are free and other are the paid.

Are you ready to take advantage of these free and best keyword research tools to gain higher influence on search engines? Have a look at once on the top 8 free keyword research tools.

Keyword Finder Tools

1)     Google AdWords: Keyword Planner

2)     Keyword Tool Dominator

3)     AdWord & SEO Keyword Permutation Generator

4)     Ubersuggest

5)     Google Correlate

6)     Wordtracker Scout

7)     SEO Chat Suggestion Keyword Finder

8)     WordStream Free Keyword Tool

One of the free tools which are very effective as well is the Ubersuggest. It is a free SEO (search engine optimization) and PPC (PayPerClick) optimization and keyword suggestion tool that can assist you much better than other tools without any login or transaction.

Always try to introduce the long tail keywords or the best related or suggested keywords in the products description. There are several more SEO tips that you must follow.

•         The Meta Title will be fully optimized.

•         For more clarity, the headers must be properly descriptive

•         Always optimized the image alt attributes.

•         In order to create better internal linking construction, try linking to inner pages

•         your product page is fully optimized with the rich cards and Google snippets

•         Try not to copy the whole product description from any other sites.

Within the search results, try integrating availability, price and the reviews of the product. You will get a good edge over your opponents after doing this.

2. Use relevant product names

The name of the products can directly have an impact on the search engine rankings. The keywords that you determined must be used in the Title tag and the description of the pages. Make sure that the product name is a point to point including the description which might be searched by the customers. The simplest way to do this is by searching the product on Google and you will get to the name of the products from nearly all of the available web pages.

3. Use the rich quality description to include value to the product

Write at least 1000 Word Description on your product page. Your website description tag helps to maximize your page CTR. Descriptions of the product help in SEO but it is merely when these descriptions are having some value added to them. Add only points which you think the customer would like to read in a product.

Nowadays Longer Content pages must tend to rank top in the Google search engines.

Some of the relevant keywords whether it’s a short tail or long tail keywords that must be added in the product description page to optimize your ecommerce product pages for SEO are as follows:

•         Key features

Always add the major specifications and features relevant to the product and exactly what are the value offerings of the product to the buyers.

•         Keywords

Try adding the prospective keywords in the description as often as you can. Try introducing the model number, brands, various variations to your keyword and synonyms in the description.

•         Be brief and specific

Try making the explanation more specific although not too lengthy. Be up to the point and try adding bullets and lists. This makes the content more legible.

4. Page Meta title can increase the ranking

More attractive and good is the page title, more will it have a positive effect on the rating of the page. Together with ranking, it also boosts up the click rates. Be sure that the title of your page is unique and has the keyword included in it. The primary keyword should be located at the beginning of the title and try not to repeat the keyword. For maximizing the effect, you can include up to the name of the brand.

5. The Meta description is important

Adding keywords to the Meta description will never affect the position of the page but yes, it is always a good and a preferable choice. You can get more clicks because of it. Inserting keywords in the Meta explanation and adding numbers and bullets can improve the click-through rates. Add in brief about what you will find on the key page.

Keep an eye on the point that the description should not be very lengthy and it must be fully unique. The selling points of your product must be added to the Meta description. Try putting points like price, features, brands, and availability of the product in Meta explanation.

6. Product URLs must be keyword friendly

Keyword friendly URLs have an impact on the search engine ranking. In search results, these URLs should directly appear below the title. They will be short and have keywords and always in lower case.

For example:

https://xyx.com/category/subcategory/productname.html

However, that doesn’t mean you want your URLs to reach the 50+ characters limits of the URL Structure. If the URL exceeds the limit, so Google will be confused and dilute the impression of the keywords in your URL.

7. Heading and subheadings should be relevant

The content should have a proper heading plus the subheadings so that it becomes more readable as well as the buyer can quickly discover what they are looking for. In order to enhance the SEO, incorporate relevant conditions and the keywords in the headings. Headings should be short and simple.

8. Add product Reviews and Ratings

A product review and rating section must be added to your own site to Optimize E-Commerce Product Pages for SEO (Search engine Optimization). If not all the particular reviews are 5 stars rated, it is not an issue. The variance in the feedback provides the assurance to the particular customers that the testimonials are legitimate. Get the particular reviews of the customers by connecting them through emails.

9. Use images and videos

To supply a compliment to your own description, use high-quality pictures and how to use videos in your product pages. The sales plus traffic get boost up with this. The item photographs should be associated with high resolution.

10. Decrease the page load period

The e-commerce conversions reduce with all the slow loading item pages. Also, it provides a bad impact on the particular keyword ranking from the page. The page should be packed within 3 seconds associated with time. You can make use of various performances monitoring equipment to identify your product page load time.

They are some simple yet extremely important steps you need to follow with the ecommerce website development company in order to Improve E-Commerce Product Pages.

Top 5 most used PHP framework in 2023

For any kind of web application development or even for designing a website, PHP is a technology that is widely used now-a-days. It is deemed to be the most famous and common used server-side programming language. This is an open up source scripting language plus has been a secure and stable technology through the long back.

Initially, the particular PHP developers started forming some custom codes to achieve each and every task via PHP but with time they sensed that writing codes for every functionally are a tiresome task making the language less usable. Therefore, they come with an efficient methodology that is associated with certain frameworks.

Introduction of PHP frameworks

In the PHP framework, various reusable codes are combined together for creating a web application, web design and website development. These websites and software may be of many sizes plus complexity depending on the particular requirement.

These frameworks provide a standard way for the development of web-based application and software. The development becomes much faster because the code will be reusability and not to be written again and again where it's required. Therefore, the developers can use these frameworks.

Features of the PHP frameworks

Following are some associated with the reasons why nearly all of the web development business still prefers using the particular active PHP frameworks:

Code Reusability: The web growth gets speed up as a consequence of the code reusability.

Higher Security: These frameworks offer high security for the website or even for the application.

•         Along with the use of frameworks, developers can implement the concept of OOPs in their development process.

•         Scalable: The web applications that are depending on frameworks are extremely scalable.

•         It follows the Model View Controller (MVC) logic which is recommended for the web development as the logic is usually totally segregated from the particular presentation.

These are a few of the important fundamental of PHP framework that makes them so popular in order to be used.

Top 5 most used PHP framework For Development

Regarding the development of web apps, there are Top 5 PHP frameworks in 2023 available in the online market. Let’s have a look at the best Framework which is really common that are shown below.

1.     Laravel PHP Framework

Laravel is one of the most used open source PHP framework that is used nowadays. It had been introduced and developed in 2011 by Taylor Otwell. This framework is extremely preferred in the market and nearly 60%-80% of the PHP developer is using Laravel. The reason behind this is the WVC structures utilized by Laravel and highly secured. The WVC architecture followed by Laravel has a huge package room combined with the feature of line management.

Advantages of using Laravel Framework

1. Building Authentication and Authorization Systems.
2. Integration with Mail Services.
3. It provides a clean, simple API over the popular SwiftMailer libraries.
4. Fixing the Most Common Vulnerabilities.
5. Automatically Configuration Error and Exception Handling.
6. Automation of Testing Work.

There are several new features which may have been recently added to the particular Laravel framework. Several features are shown below:

•    Laravel horizon

It comes along with a dashboard which has been designed elegantly and has a suitable configuration based on the particular code which suits the particular Redis queues.

•    Laravel Sunset

With this feature, the particular browser automation along with the screening API becomes very easy in order to use and expressive. Numerous developers prefer this.

•    Laravel Echo

Laravel echo has got the feature of event transmitting. Without any complexities, the particular WebSockets may be used in the application by making use of Laravel replicate.

Laravel framework has the particular capability to make the design and development basic and elegant enough with regard for both beginners and expert developers. Large groups, as well as the individual developers, can simply make use of Laravel.

2.     Symfony

Symphony is a specific selection when the development is for a large-scale company. The particular ecosystem of this framework is huge enough with a major library of the particular codebase and recyclable pieces together with a community associated with active developers. The job of reusable parts is to complete the item creation and configuration, templating, routing, authentication and several more other things.

3.     CodeIgniter

This being a lightweight framework that is employed whenever you need to offer installations that are hassle-free and less of the configuration settings needed. CodeIgniter has the particular capacity to work upon all sorts of dedicated plus shared hosting platforms in a hassle-free manner.

It is not really completely following the MVC architecture and hence designers get some mobility while operating with CodeIgniter PHP framework. Make use of a controller is should but yes, using model and view is really a total choice of the creator. The error handling is very easy with this construction, in fact, it is highly secure since well.

4.     CakePHP

CakePHP is another widely used construction of 2018. This is highly secured, reliable and incredibly quick. From a decade, this framework exists in the particular market and it is very well-known among the PHP developers. It comes with many special features like Cross-site request forgery protection, avoidance from SQL injection plus prevention from cross-site scripting etc.

With CakePHP, scaffolding is very simple and hence the web development company can create its own prototypes easily. No complicated YAML files are needed for the configuration. Everything that is required for the development of an application is supplied in the framework such as the access to the data source, validation, translations and the particular authentication.

5.     Yii 2

Yii is 1 of the very older active PHP frameworks 2023. Lately, it has created a brand new version named as Yii 2. This framework is usually purely object-oriented. Functions on lazy loading techniques which usually make the framework function faster than other frameworks.

The big and substantial web application development company may preferably go for the consumption of Yii 2 framework. The particular major reason is the fact that this particular framework may easily get integrated with features like Jquery and AJAX. There is one more feature called Gii which has the ability to generate code.

These are the top 5 advanced best PHP frameworks in 2023 that will are widely-used widely all over the world. It totally is determined by the advantages of the website which framework for use.

Reference:  (1) https://www.samwebstudio.com/blog/post/top-5-most-used-php-framework-in-2018

                       (2)  https://en.wikipedia.org/wiki/Yii

Top 10 Advanced SEO Techniques 2018

In Today World SEO (Search Engine Optimization) is an essential tool in order to rule over the Online industry. If you have the correct SEO technique and skills in your pocket, then you can easily rule in the online industry and generate higher traffic to your website or blog page. You should have the proper knowledge about the characteristics and necessity of each and every aspect like content, consumption of keywords, elimination of negative key phrases and various other aspects which play a significant role to double your website traffic and generate higher ROI.

Nowadays everyone in the world starts their day along with Google search and if you need the users to visit on your web page or website, then you must follow these SEO techniques that help you to boost your online appearance on the internet.

"Are you ready to double your website traffic?"

To help you understand more in SEO, We offer some Advances SEO techniques for on-page and off-page. We have done lots of research to get these effective techniques. These SEO techniques are updated on the daily basis.

Top SEO Techniques 2018

1       1)      Mobile- excellent device (Responsive web design)

Right now there is no need to say how important the Smartphone are in the particular current period. Many associated with the concerns today create mobile-friendly websites which are usually really 
loved by the users. Be it for purchasing or ordering food, everyone usually loves online order. So, if your website is responsive and user-friendly then it keeps your client/user come back. Hire the Best responsive website designing company to make your website responsive and user-friendly.

So, if you want higher Google Rankings, make certain you have got a website which is user-friendly and easily accessible on their devices such as Smartphone, desktop, iPhone and lots more. So, your websites should become designed in such a way that they will be opened within the smart devices and takes lesser time for execution.

2. SEO (Search Engine Optimization) Audit

Now, SEO Audit is something which you can't be forgotten or skipped. It is the consequence of your website’s performance on the internet. It provides you the information about errors, bugs, linking, are usually the search traffic plus whether the traffic increased or decreased and the reasons. You may then make the changes accordingly in your website which is actually needed.

Work on all the on-page, off-page tech. such as Meta tags, description, title, loading speed, technical elements, architecture and much more.

Use URLs that are readable and avoid those which have robots.txt. You can also utilize target keywords in Web addresses.

Some Free SEO Tools 2018 are shown below:

1) Google Webmaster

2) Google Analytics

3) WOORANK

4) SEMRush

5) Pagezii

6) SEOptimer and many more.

3. Landing pages getting SEO optimization

To produce a lot more traffic, you should have proper landing web pages. The users should really get interesting and helpful content on your website. Presently there are some crucial elements which should be kept in mind for the development of correct landing web pages. Those are relevant information, correct keywords and many more. The particular layout of the web page should be attractive sufficient to get the attention associated with the users. There ought to sign up procedure plus download button. One of the main things which generate a good landing web page is no navigation which means the users need not really have to continue looking what they need.

"Firstly observe what your user needs and their wants"

4. Content (King of SEO)

We all know content is the king in today's marketing. The particular content must be unique and must be going above 1500 words. When Google or any search engine looks on your website or page, firstly they look at the content and their uniqueness. Having quality content, so that the user will get the exact information they will be looking for.

"Have more quality content on web pages that may lead to generate higher traffic"

Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert.

According to some research on a website’s, usually traffic begins with Questioners.

"Why SEO is so necessary to boost web pages?"

5. Use infographics

Nowadays Infographics are becoming more popular because they allow us to display complex data in an easy and effective way. Using infographics holds one of the most effective ways to generate more traffic.

A person can use visual means and pictures to obviously show the information. The particular diagrams, charts can very helpful and useful. The images, videos, and images also display much associated with the information about the item. Users love more than the particular infographics. The websites having videos and infographics will easily gain more traffic and interest of the users.

"Quality infographics easily boots your website traffic and influence by 200%"

6. Great roundup post

The roundup post should be nice to grab the interest of the readers. The specialist roundups are liked simply by your readers and they also help you in maintaining benefit rank on the particular map. Expert Roundup write-up also helps in an era of more traffic in the direction of the websites. Users take notice of the viewpoints and advice associated with authorities which can eventually result in the success associated with the website.

7. Use of keywords in SEO titles on pages

The page title should contain more than a single keyword. The keywords need to be used in this kind of way that the title will not look bad or even unattractive. Keep in mind that you use all the relevant keywords or else it creates a bad impact in the eyes of the readers. The keywords must be such that they existing the useful and relevant info on the topic. The particular good keywords improve the ratings of the website.

For SEO Based Content you should follow several key factors that are shown below.

·        ·         Make sure that the main keyword will appear in the title as well in the web pages or blog post.

·         ·         Content may include some of the long tail keywords as well as short tail keywords.

·     ·  Use your keywords within the heading tags <h1>, <h2>, ... <h7> tags to put more emphasis on them.

·      ·     Use your keywords as anchor text when linking to other web pages or we called as internal linking.

Example: If your website niche is on Website Designing then you should optimize such Keywords like website designing company, web design and more into your website content. You should think twice before introducing keyword. Choose the best and effective Keywords that help you to generate higher traffic.

8. Put new content

This really is again a significant SEO technique which you need in order to follow. Make use of the headline along with keywords. You need to add client testimonials and mentions anywhere possible on the web page. These techniques will assist in producing more visitors and result in an increase in sales. You should change the particular content often and set brand new images, pictures, and video clips by replacing the content with a new one.

9. Social Media platforms

If you write a new blog post and get higher traffic. That’s not possible to get higher traffic on fresh 
post because the page authority and domain authority is quite less. To get more traffic to your new blog post you can optimize the social media platforms. Because in today’s world everyone is engaging more into social media platform.

One thing that you should keep in mind is that the content you put on the social media should be interesting so that users will feel in order to read more. Some top social media platforms are Facebook, LinkedIn, Twitter, Scoop It, G+, and more.

You may take advantage of animated videos, pictures and images to grab the particular attention of the customers. You can build a local community where the users can chat and make conversations.

10. Google Search Console

Google Webmaster tool will show you the various errors of your site plus the keywords which are frequently used. You may understand the errors such since 404 pages. It furthermore shows you the different WEB ADDRESS errors in the websites and pages. It furthermore displays Google Index plus Crawls stats.

These are the most effective SEO processes for generating the traffic and increasing the domain authority and page authority. SEO techniques are broadly utilized by all the worries now for building their brand and connecting with users positioned in additional parts of the globe. The primary aim of SEO is to provide what the audience actually desires. You can get in touch with best SEO company in delhi order to know much more.

Reference:

1) https://visual.ly/community/Infographics/other/top-10-advanced-seo-techniques-2018

2) https://www.samwebstudio.com/blog/post/top-10-advanced-seo-techniques-2018

3) https://neilpatel.com/blog/10-advanced-seo-techniques-thatll-double-your-search-traffic/